Na is a university project developed for Nana Bio-Supermarket, the briefing of it was redesign one of the contract spaces they have, redesign the branding identity (without changing the name of the company), make new graphic applications and create a new furniture concept. To show all this information we compile all the individual progresses together in a Corporate Manual.

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INSPIRATION
Nana Shops are located on mountain towns in Catalunya, and we wanted to focus all the project on this concept. After a lot of research and some mood boards, we decided to develop the project around the cartographic lines of the first Nana shop location.

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The cartographic lines of the Earth are one of the identities of a place, because of, layers are an essential part of the project. In the Corporate Manual the user can see the idea of levels which define the graphic identity, spatial design, spatial elements and also the choice of materials.

SPATIAL DESIGN
As an essential part of the project, cartographic lines are in the space design, which are represented in maps via horizontal and flat perspectives. In Nana space, we applied them in a vertical view and as a set of consecutive layers.

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Materials had been chosen thinking of typical materials of the mountains of Catalonian Mountains: wood, slate and metal.

 

BRANDING IDENTITY

The graphic applications are made around the inspirational concept we followed and the “eco-logic” concept.

The logotype is also following the lines and mountain’s concept. The uses of graphics, such as in business cards or packings, have their icons and branding applications.

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By: Paula Ferré,  Maria Jiménez, Núria Puchol and Alexandra Sauzey